Corporate Social Responsibility Nike - 1312 Words

With enormous ethical issues and pressures facing the industry, many corporations have turned to enacting policies regarding corporate social responsibility. By adopting activities that work to aid society and the environment, corporations ultimately increase profits and improve brand image. Several organizations in the apparel industry have used socially responsible activities to rebuild reputations. Today, according to Nike’s official website, they define their â€Å"Nike Responsibility† as: â€Å"Explore. Innovate. Scale. Collaborate. These themes define our sustainability journey, one that considers impacts across our value chain including labor, environment and communities. We ve been on this journey long enough to know that real change – long-term, lasting change – will only be possible by taking new paths and making breakthroughs.† (â€Å"Sustainable Business Report,† n.d.) Indeed, since the 1990’s Nike has made several strides toward improving their social impact. Nike products are sold in over 140 countries around the world and manufactured in 46 countries; over ninety percent of manufacturing is done in Asia alone (Connor, 2010). This wildly successful corporation took a drastic hit when the public began questioning how ethical Nike’s practices were in the early 1990’s. After years of consistent reports on low wages and poor working conditions, Nike established a department responsible for improving the lives of factory workers in 1996 (Nisen, 2013). However, many efforts madeShow MoreRelatedNike and Social Corporate Responsibility1059 Words   |  5 PagesBowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes , clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear andRead MoreNike Responses Corporate Social Responsibility Essay978 Words   |  4 PagesNIKE CORPORATE SOCIAL RESPONSIBILITY REPORT Introduction Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment, social (community)Read MoreCase Study : Managing Ethical Organization1377 Words   |  6 PagesMissteps—Sweatshops to Leadership in Employment Practices †¢ Why did Nike fail to address corporate social responsibility early on? The Nike brand was created in 1972, and renamed to Nike in 1978, and has since grown to be the largest worldwide seller of athletic goods, with approximately 168 Nike stores in the United States and a presence in about 160 countries. (Ferrell, O.., 2003) During the time Nike brand was created corporate responsibility was not considered a major deal yet and there were severalRead MoreThe Conception Of Corporate Social Responsibility1236 Words   |  5 PagesSocial responsibility is the accountability of companies for the contacts of its results along with actions on civilization and the surroundings, through crystal clear and ethical performance with the purpose of gives to continue progress together with the strength and the benefit of people. 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Nike acknowledges the difficulty of tracking environmentalRead MoreSocial responsibility and Ethics in International Business Essay1392 Words   |  6 Pagessuccess of companies in exploiting emerging opportunities and tackling their accompanying challenges relies heavily on how deeply they understand the dynamics of their operating environment† (as cited by Abebe, Elmuti, Minnis, 2005, p. 1024). Social responsibility and ethics Global expansion has developed a strategic imperative for nearly all large organizations and their managers. They have a great deal on their hands in developing, monitoring and changing their strategies. Becoming internationalRead MoreNike s Code Of Ethics Essay1506 Words   |  7 PagesNike first began it success four decades ago, but in the process has violated multiple laws in order to gain profit. Nike has had so many business dilemmas including issues such as, their Code of ethics, exercised social responsibility, global impact, and their ability to conduct sustainable businesses world-wide. There are a multitude of advantages disadvantages of the Nike Corporation. Furthermore, there are multiple ways Nike can overcome their financial crises as a company. The Nike Corporation